The biggest myth in content marketing is that you need to create something new every single day. The smartest content teams create one excellent piece of content and then repurpose it across multiple formats and platforms. This approach saves time, maintains consistency, and maximizes the value of every idea.
The Pillar Content Approach
Start with one substantial piece of content—a long-form blog post, a video, a podcast episode, or a webinar. This is your "pillar" content. Everything else flows from it.
Ten Formats from One Blog Post
1. Instagram Carousel: Pull out 5-8 key points and design them as swipeable slides. Carousels are Instagram's highest-engagement format.
2. Twitter/X Thread: Break the article into a compelling thread with one key insight per tweet. Add a hook at the beginning and a CTA at the end.
3. LinkedIn Post: Write a personal reflection on the topic, sharing your experience and linking to the full article.
4. Short-Form Video: Record yourself sharing the top 3 takeaways in under 60 seconds for Reels and TikTok.
5. Email Newsletter: Summarize the key points with a personal angle and link to the full post.
6. Infographic: Visualize the data or process from your article in a shareable graphic.
7. Quote Graphics: Pull 3-4 quotable lines and design them as standalone social graphics.
8. Podcast Segment: Discuss the topic in depth, adding personal stories and examples not in the written version.
9. Pinterest Pin: Create a vertical graphic with the article title and key benefit for Pinterest traffic.
10. FAQ Content: Turn common questions from the article into standalone social posts or a FAQ page section.
The Repurposing Workflow
Day 1: Publish the pillar content. Day 2-3: Create visual assets (carousels, infographics, quote graphics). Day 4-5: Record video and audio versions. Day 6-7: Schedule social posts and newsletter. This gives you a full week of content from one creation session.
Adapting, Not Just Copying
Effective repurposing isn't copy-pasting the same text everywhere. Each platform has its own culture and format expectations. Adapt the message, tone, and format to fit where it's being shared while keeping the core insight consistent.
Evergreen Repurposing
Great content can be repurposed again months later. Update statistics, add new examples, and reshare. Most of your audience didn't see it the first time, and those who did won't mind a refreshed version.
Content repurposing isn't about removing the human element—it's about scaling it. Start with one workflow, perfect it, then expand. Your subscribers (and your revenue) will thank you.